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EXPERT GAER

CONSUMER ELECTRONICS RETAIL MARKET

SOCIAL MEDIA MANAGER, DIGITAL COMMUNICATION CONSULTANT, CONTENT CREATOR, PAID ADV SPECIALIST▼
2017 - 2023

Expert Gaer is a retail co-operative society which counts more than 350 associated shops. The company is associated to Expert Italy: one of the top 5 performing brands in the Italian consumer electronics retailer market.

ACTIVITIES ▼

  • Oversaw social media and digital marketing efforts, from content development to paid advertising. Campaigns for major brands including Samsung, LG, and Remington Europe that cross-promoted were developed.
  • Delivered advice and guidance on digital communication strategies for sales boosting, B2C and B2B brand awareness. Company revenue grew from € 145.088.939 in 2017 to € 222.465.380 in 2021.
  • Created infographics and presentations for associates as internal communication tools.

SUCCESSFUL SOCIAL
MEDIA CAMPAIGNS ▼

Tame your wild curls
A much appreciated ADV designed for Rowenta curling tongs.

Beko Washmachine
This ADV’s tagline is a wordplay on the Italian proverb “Bellezza acqua e sapone,” which translates to “Natural beauty without cosmetics.” It could be translated literally into “Water and soap beauty” in English.
Strike while the iron is hot!
Using the proverb “Strike while the iron is hot,” an ad campaign for Beko was developed.
You keep me spinning
Designed an ad campaign for an LG washing machine. “Tu mi fai girar” is the name of a well-known Italian song from the 1960s. You spin me around is the literal translation into English.
3.5 seconds gets you from 0 to King of Pizza.
ADV campaign for Ferrari Pizza oven. The slogan was created playing with the homonymy between Ferrari appliances and Ferrari supercars.
Roomba… It sucks up like a UFO
Campaign created as promotion for the Roomba robotic vacuum.
50 years later, you forget it. Nevertheless 93% of the battery
Meme ADV made for the remake of the Nokia 3310. Slogan was developed in irony over its nearly “eternal” battery life.

Drops from space… Be assured of no scratch
For the Nokia 3310 remake, a meme ADV was made. Its indestructibility was made fun of in the slogan.

Just announced new reductions… 5 a.m. finds me in front of the store
The extremely well-known photo from Vice President Biden’s inauguration day was used in a meme ADV featuring Bernie Sanders.
Virologists: real danger of a fresh Lockdown. Me:
Before the second Lockdown in 2021, an immediate marketing campaign was established using Leonardo Di Caprio’s well-known Django Unchained pose.
AI-enabled Honor20
Aggressive social media campaign for the Honor 20’s introduction with AI in the Italian market.
Monday morning without Espresso VS monday morning with Borbone Coffee
Meme ADV made for the Italian coffee company Caffè Borbone.
In the summer, “there are colder places than your home”. Promotional social video from Daikin
In 2020, a commercial was made for Daikin air conditioners.

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TOUCH!

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