NCI NETWORK
SOCIAL ENTERTAINMENT

CONTENT CREATOR FOR MAJOR BRANDS COLLABORATIONS, ADV CONSULTANT▼
2017 - Ongoing

NCI Network is the most influential entertainment network on Italian social channels with more than 3 million people following its six satirical thematic pages on Instagram, Facebook, Twitter, and TikTok. Influencers and celebrities such as Valentino Rossi follow and comment on the NCI Network pages’ posts regularly. Major national and international companies like McDonalds‘, Nestlé, Activision, Logitech, Konami, AMD, NZXT, Riot Games, Vodafone, and Mediaset frequently launch partnership marketing ADV campaigns on NCI Network to reach the target of Italian millennials and Gen Z.

ACTIVITIES ▼

Developed partnership marketing multi-format content for McDonalds’, Sky NOW, Konami, Maxibon (Nestlé), Logitech, AMD, Open Fiber, Lucky Red, and NZXT.
Best performing social media campaigns include McDonalds‘ (+4.1M organic impressions), Sky NOW TV (+5M organic impressions), Konami (+2.2M organic impressions), Nestlé (+2M organic impressions), and Logitech (+1.65M organic impressions).
Provided advice and guidance on content creation for major brands’ ADV campaigns, brand identity, brand awareness, and social communication strategies.
Developed and updated corporate branding: logo design for each thematic page, social layouts, corporate and e-commerce website graphics, and social media kit.

SUCCESSFUL SOCIAL
MEDIA CAMPAIGNS

Filippo Bonazzi McDonalds portfolio Crispy McBacon Instagram carousel 1

Filippo Bonazzi McDonalds portfolio Crispy McBacon Instagram carousel 2

McDonalds’ Summer Days Instagram Campaign
There is no such thing as a sandwich that everyone just likes…
Crispy McBacon®: ➤
This meme carousel generated 822.955 organic impressions and 52.300 likes.

Filippo Bonazzi McDonalds portfolio Chicken Creation Instagram carousel 1

Filippo Bonazzi McDonalds portfolio Chicken Creation Instagram carousel 2

McDonalds’ Summer Days Instagram Campaign
“Summer finally begins. I am ready to enjoy it to the fullest”
Always me in summer ➤
This meme carousel generated 524.341 organic impressions and 32.181 likes.

McDonalds’ Summer Days Instagram Campaign
Set of 9 Instagram interactive stories where the audience had to find the differences between pictures containing Mcdonalds’ products advertised during Summerdays 2023.

McDonalds’ Summer Days Instagram Campaign
Set of 5 Instagram interactive stories where the audience had to find the individual hidden items that made up the Double Chicken BBQ Menu large promoted with the Summerdays 2023.

Italian premiere of “The plane” social marketing
Set of 5 posts with a story summary and helpful information were made to promote the Italian premiere of “The Plane” on NCI’s Network Instagram Cinema and TV page. On its official Instagram page, movie distributor Lucky Red (64K+ followers) published this set.

Italian premiere of “The plane” social promotion using trivia
Quizzes concerning the film’s key stars are included in the second set of 12 stories that were uploaded to Instagram.

Q&A Stories for the HBO “The Last of Us” premiere campaign
8-part series of stories were released on NCI’s Network Instagram gaming page to celebrate the Now TV premiere of HBO’s “The Last of Us.” These stories reveal interesting facts and tidbits about the show.

Game vs. TV program comparison for the HBO “The Last of Us” launch marketing
The second collection of 13 stories compares and contrasts the TV series’ and video game’s characters.

HBO’s “The Last of Us” launch promotion: a slideshow of facts
This collection of five slides contains crucial facts to persuade all video game players to watch the TV show.

Meme ad for NZXT featuring Vin Diesel
I go through life at 200 frames per second. On NZXT’s official Instagram page, this ADV was posted, and it received more than 24K likes.

Vol. 1 of NZXT’s Instagram Stories
“Building a Computer has never been so simple.” This collection of stories was released to advertise NZXT’s online store.

Identify the game seen on the screen
This collection of Instagram stories included a quiz to advertise NZXT’s powerful gaming Machines.

Slideshow of Logitech gaming accessories
Six-slide ADV social marketing highlighting the new gaming equipment from Logitech for 2021.

Instagram Stories for the Konami eFootball Italian Tournament
In order to promote the KONAMI eFootball Italian tournament, which will feature 7 of the top teams from the Italian Major League “A Series,” Social ADV campaign was launched in February 2023.

Launch Instagram stories for new flavors from Maxibon
Stories focused on soccer were designed for Maxibon with endorsements from two players from the Major Italian Soccer League and EA Fifa.

Street Fighter-inspired ADV for Maxibon
In the summer of 2021, a social ADV campaign promoting Nestlé Maxibon’s new flavors was launched for gamers who missed the 1990s.

The 8th birthday of the Sony PS4 in Europe
Post honoring the eighth anniversary of the European debut of the Sony PS4.

PS5 doubles Xbox Series X’s sales
In celebration of the Sony PS5 selling twice as much as the Xbox Series X, I wrote this post. 321 comments were left along with the 15.400 likes.

NCI NETWORKSOCIAL ENTERTAINMENT

CONTENT CREATOR FOR MAJOR BRANDS COLLABORATIONS, ADV CONSULTANT▼ 2017 - Ongoing

ACTIVITIES ▼

SUCCESSFUL SOCIALMEDIA CAMPAIGNS

LET'S GET IN TOUCH!

NCI NETWORK
SOCIAL ENTERTAINMENT

CONTENT CREATOR FOR MAJOR BRANDS COLLABORATIONS, ADV CONSULTANT▼
2017 - Ongoing

SUCCESSFUL SOCIAL
MEDIA CAMPAIGNS

LET'S GET IN
TOUCH!