AREA
SMARTPHONE ACCESSORIES

SOCIAL MEDIA MANAGER, CONTENT CREATOR, PAID ADV SPECIALIST▼
2019 - 2022

Since the middle of the 1990s, AREA S.P.A. has dominated the Italian market for smartphone accessories. It has a number of partnerships with significant global smartphone manufacturers, including Samsung, Redmi, Huawei, and many more. The most popular goods include smartphone cases for all current models, wireless earbuds, power banks, and ultra-fast chargers. From €50,681,604 in 2019 to €108,249,619 in 2021, Area Accessories’ sales rose.

ACTIVITIES ▼

From content development to paid ADV, I managed digital and social media campaigns. For well-known brands like Samsung, Redmi, and Huawei, cross-promotion ADV campaigns were developed. developing a community (from 5K to 20K followers on Facebook – from 0 to 2.4K on Instagram).
Successfully generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes.
Employed competition intelligence and market trends to improve the effectiveness of marketing campaigns.