ASIAMAMA

MMR FOOD & BEVERAGE

MARKETING MANAGER, COMMUNICATION STRATEGIES CONSULTANT, EVENT MANAGER▼
2014 - 2020

Asiamama is a food company specialized in ready to eat Asian fusion recipes. Its products are sold inside main European Supermarkets and Asian restaurants chains.

ACTIVITIES ▼

  • Oversaw branding from scratch: company name, logo design, corporate identity, company website, slogan.
  • Managed 360° marketing management
  • Effectively developed marketing and communication strategies focused on B2C and B2B.
  • Managed traditional and digital campaigns  on billboards, newspapers and social media. Streamlined community building (from zero to 6K followers on Facebook), launched various campaigns to promote new products, events and partnerships with main national and international supermarket chains.
  • Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes.
  • Improved brand identity, brand awareness, brand image, and brand reputation through communication campaigns focused on quality, ingredients and food production in a high-performance eco-friendly plant.
  • Managed corporate, promotional, and in-store events organization, developing merchandising,  presentation materials and infographics.

SUCCESSFUL SOCIAL
MEDIA CAMPAIGNS ▼

Add some Asia to your cart!
Social media campaign focused on brand recognition.
Want the ocean?
Summertime social ADV promoting Asiamama’s seafood recipes.
You call it food? We call it a masterpiece
Social campaign promoting the “artistic shape” of Asiamama’s Shao Mai Dim Sum.
Life is full of challenging choices. Which do you favor?
The social advertising campaign highlighted the difficult decision between Gyoza and Shao Mai Dim Sum.
Asiamama’s spring picks
Composition with many graphics ADS showcasing the new recipes from Asiamama that are available at the renowned Italian supermarket chain Esselunga.
Asiamama’s Summer Picks
The summer’s top dishes from Asiamama were the topic of a multi-graphic social ADV.
Asiamama Summertime Suggestions
A 2019 social media campaign with a summer vibe.
A feast for your tastebuds
Social ADV made to honor the carnival holiday.
Gongbao chicken social ADV video
A video with zero gravity effects was produced using Adobe After Effects.

Seafood Udon social ADV video
Video created with Adobe After Effects with zero gravity ingredients.