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SUSHIKO

FOOD & BEVERAGE

MARKETING MANAGER, COMMUNICATION STRATEGIES CONSULTANT, EVENT MANAGER▼
2013 - 2018

Sushiko successfully became the first Japanese restaurant that had a franchise chain developed in Italy with more than 60 active restaurants located in major Italian city centers and food courts. It is largely recognized to be the first brand introducing “all you can eat formula” in Italy. This strategy led Sushiko to an enormous commercial success with a steady growth of 10 – 15 new openings every year.

ACTIVITIES ▼

  • Engineered and actualized a 360° Marketing management routine.
  • Developed marketing and communication strategies focused on B2C and B2B.
  • Managed digital and social media campaigns from content creation to paid ADV. Community building (from 5K to 60K followers on Facebook – from 0 to 8K on Instagram), launched viral campaigns to promote new products and events, reaching 30M+ people through organic and paid ADVS.
  • Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes.
  • Coordinated contests and giveaways to enhance community engagement.
  • Redefined brand identity, brand awareness, brand image and brand reputation through communication campaigns focused on food quality, service, and customer satisfaction.
  • Developed crisis management strategies. Managed P.R. with journalists, wrote press releases and organized press conferences.
  • Oversaw creative direction for in-store communication: interior design projects, development of branded materials as ADV Totems, signs, leaflets, menus, posters.
  • Managed corporate and promotional events organization, developing presentation materials and infographics.
  • Consistently utilized industry trends and competitive analysis to improve marketing campaign performance.

SUCCESSFUL SOCIAL
MEDIA CAMPAIGNS

Sushiko new desserts launch campaign
The tagline “Happy Ending?” makes light of a scandal that was revealed in Italy in 2015, when police officers discovered that several Chinese massage parlors were giving customers “other types of services” in place of regular massages. The campaign gained 25 million+ views and thousands of likes, shares, and comments.
Have you seen the meteor last night?
A meteor that passed quite close to earth and was highly seen by everyone immediately inspired a marketing effort.
Sushiko Valentine’s Day 2017 campaign
The phrase “Resushita la passione” is a wordplay that translates to “Revive the passion,” substituting the word “sushi” for the correct form “Resuscita.” The ad gained tens of thousands of likes and comments, went viral, reached over 30 million people, and turned into a meme that was shared among friends on Whatsapp.
Survivor Celebrities edition new season launch advert
Survivor Celebrity Italian edition premiere marketing campaign launched right away. By using a word pun, the slogan was made.
Stranger Things launch instant marketing
Immediate marketing campaign for the premiere of Stranger Things’ first season in Italy.
Hey Georgie… Don’t you want some tasty sushi?
Immediate marketing campaign for the Italian release of IT The Movie (2017).
Motorboat is for boys, Sushi boat is for men
A campaign with a summer theme debuted in 2017.
Women’s day 2018: never change a winning horse!
2018 Women’s Day marketing campaign. The catchphrase was picked since the offer (free strawberries and Nutella Maki for every woman) was carried over from the previous year. There were thousands of likes, shares, and comments from the campaign’s 8 million+ audience. Never doubt the effectiveness of unicorns!
Fifty shades of sushi for Valentine’s Day 2018
2018 Valentine’s Day instant marketing campaign for “50 Shades of Grey” The social media launch was a huge success, reaching over 25 million users and receiving tens of thousands of comments, likes, and shares.
We never tire of watching the royal wedding, right? This!
Instantaneous wedding promotion for Henry and Meghan.
Sushiko Basketball Team 2017 spot
One of the primary sponsors of Pallacanestro Reggiana, a successful team competing in the top level of professional basketball in Italy, was Sushiko. To honor the sponsorship, this video ad was produced. The tagline for the campaign is: “Sometimes you win, sometimes you lose? Wrong! Always win with Sushiko. It was launched on social media and reached over 15 million users, sparking thousands of interactions.

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